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The Importance of Real Estate Staging

January 15, 2014 by Mona Koussa Leave a Comment

Real Estate Staging Helps Sell Your Home Quickly

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You’ve recently decided to put your home on the market, and you are excited about the possibilities that lie ahead. Perhaps you will make enough money with the sale of your home in order to afford that dream home you’ve always wanted, and maybe there will be a little bit leftover for some new furniture. Looking around your neighborhood, you see that there are several other homes for sale. These homes are no longer considered your neighbors, but your competition. You have to make sure your house is not only priced right, but also staged perfectly. Staging your home is critical to selling it at its top value, and it’s the one step that many home sellers overlook or skip altogether.

Why Is It Important to Stage Your Home?

bullet Staging your home sets your house apart from the competition. While your neighbor’s homes may look lived in and used, your home will look brand new and move-in ready. This is what many home buyers want to see when they look at your home for the first time.

bullet Real estate staging also allows potential buyers to picture themselves in your home. If your family pictures are all over the wall and your kids’ toys are serving as decorations, it might be hard for a buyer to imagine the place as theirs.

bullet Your home will spend less days on the market if it is staged properly, which means that you will be able to get into your dream home quicker. Some statistics show that homes that are not staged stay on the market for nearly 100 days longer than homes that are staged. The best, most-qualified home buyers are looking for homes that are staged.

bullet Increase home values. Staging your home can sometimes require an initial investment, which typically costs about 1-3 percent of the asking price of the house. However, sellers are pleased to find out that this initial investment for home staging generates a return of between 8-10 percent when their sale is finalized, according to the National Association of Realtors.

bullet The average buyer has a predetermined opinion about any home based on its size and location. Home staging is the only way to influence the buyer’s decision one way or another. If a buyer is looking at three homes of the same size in the same neighborhood, they will end up choosing the home with the most curb appeal and desirable characteristics. This is why home staging is critical — it is the one marketing tool that can be used to sway a buyer in the direction of purchasing your home.

Real Estate Staging on a Budget?

bullet Real Estate Staging is not only easy, but it is also affordable. One of the easiest ways to begin the staging process is to eliminate the clutter from your home. Clean off your shelves, put things into storage and make your home appear as if it were in a magazine. The amount of clutter in a home determines at least 35 percent of the buyer’s first impression, so minimizing clutter as much as possible is crucial.

bullet Put a fresh coat of paint in your home. Most buyers prefer a neutral color in the home, as it allows them to picture the home as fresh canvas where they can make their own mark. A neutral home allows a potential buyer to move in and get settled without repainting and redecorating every room.

bullet Rearrange your furniture so that it highlights the best features of every room. Ensure that every room feels open and airy. It is pivotal that the furniture is placed in order to make the room seem as large as possible.

Mona Koussa, of eHomeSurf Real Estate, specializes not only in selling homes for their top value but also staging these homes so they sell quicker and at higher prices than the competition. Staging her clients’ home is simply a part of her listing service. Mona has been helping her clients to make their home look as presentable and functional as possible for years, and it has resulted in hundreds of successful sales. She recognizes the importance of staging the home, and whereas many other realtors will outsource this service, she will assist her clients as part of her standard fee. She even has staging materials available at her disposable to help her clients make their houses picture perfect. This makes home staging not only affordable but also incredibly convenient for her clients.

If you want Mona Koussa to help you stage your home and list your house on the market, contact her office today in order to set up a free “Get Your Home Ready for Sale” consultation.

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Filed Under: Blog, Sellers Tips Tagged With: home selling tips

About Mona Koussa

A seasoned, expert broker specializing in the East Bay in Northern California. I have an intimate understanding of market trends, and knowledge of neighborhood amenities. I am your neighborhood link to exiting new listings... Read
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